🌟 [ 18 ]   The Keys to Telling a Better Cybersecurity Story ft. | BEST STORY WINS PODCAST [ @Column Five Media ]

One of the worst things you can do as a marketer is rely on outdated clichés. Unfortunately, it still happens all the time — so much so we all know the tropes. In this episode, we’re speaking with Drew Hoffman, VP of Brand at SentinelOne, a cybersecurity company. Drew talks about the use of AI and how they’ve leveraged it to share their story in a new world. Join us as we discuss: • How to capture the right emotion in your brand storytelling • How to leverage ai to build the brand • How Drew moved beyond the stale tropes to tell a unique cybersecurity story • Why cybersecurity tends to play it safe in its brand storytelling — and why that’s a mistake SUBSCRIBE TO THE BEST STORY WINS PODCAST [ 🔗 Click ‼️ ] [ 🔗 Click ‼️ ] GET IN TOUCH Contact: [ 🔗 Click ‼️ ] Blog: www.columnfivemedia.com/blog Newsletter: [ 🔗 Click ‼️ ] Work: [ 🔗 Click ‼️ ] FOLLOW US Instagram: [ 🔗 Click ‼️ ] Twitter: [ 🔗 Click ‼️ ] Facebook: [ 🔗 Click ‼️ ] LinkedIn: [ 🔗 Click ‼️ ]

:::: Visit my YouTube channel @ Column Five Media ( [ 🔗 Click ‼️ ] Five Media )

🌈 🔎 TheKeystoTellingaBetterCybersecurityStoryftBESTSTORYWINSPODCAST 🌈